Canada’s premiere professional investment group for
WOMENS, EMERGING, INCLUSIVE & COMMUNITY
sports

Directly Invest, Operate and Syndicate Public and Private Capital for WEIC Sports Properties

WEIC Sports United makes direct investments in WEIC properties of its choice. WEIC will be making investments across multiple sports, including but not limited to, Cricket, Rugby, Ultimate Frisbee etc.

Commercial partnerships that generate revenue and streamline operations for
WEIC Sports Properties

WEIC Sports United a range of value-added services for WEIC Properties - including revenue generation, digital marketing services, commercial sponsorship, operating tournaments and events, etc.

Governance and Commercial Readiness Services For National and Provincial Sports Organizations

Through its EdTech, WEIC provides certification programs to qualify applicants for board and director positions on NSOs and PSOs, and commercial readiness programs to prepare them for private-partnerships and investment

WHY WEIC?

The term “WEIC” was coined by a group of investors and operators - who quickly realized that many Canadian sports that lack a “Men’s Major Pro League” typically lack the funding, fandom, and infrastructure to properly commercialize their sport.

WEIC Sports United seeks to flip this script. How? While WEIC sports appear un-investible individually, together, they have an incredibly compelling impact investment thesis - one that could attract the required funders, operators and partners needed before these sports further deteriorate from a lack of commercial viability

Investment & Operating Leadership

  • Rahul Srinivasan

    An experienced CEO and Commercial Operator of Sports and Entertainment assets. Former CCO of Toronto Arrows (Rugby) and CEO of Boundaries North (Cricket)

    Rahul has spent several years in customer loyalty, working with national & global brands (in categories including banking, insurance and telecom

  • Srin Sridharan

    A proven investor, strategist and entrepreneur with extensive experience in the Hospitality, Sports and Entertainment industries, and Impact Investments that require public/private partnerships

    Srin’s past experience has been in the private equity industry (Waypoint), strategy (BCG), and as a startup founder (multiple exits)

  • Divya Shahani

    Divya Shahani is a partner at Wildeboer Dellelce LLP. Her practice focuses on transactional, intellectual property and corporate matters in the sports & entertainment industry

    Divya represents clients ranging from film, television, producers, distributors, private financiers, new media and technology companies, sports properties and hospitality businesses

  • Minwoo Choi

    Minwoo Choi is a seasoned advisor with extensive experience in content strategy, operations development, and corporate strategy.

    Minwoo has worked extensively in the sports & entertainment fields, as a Senior Manager in Strategic Content & Analysis at Netflix, and formerly, as an Operations Development Manager for City Football Group

  • Qamar Qureshi

    Qamar a proven business builder and venture capitalist, actively building new cutting-edge businesses and platforms, including major platforms built in education, media, sports & entertainment.

    Qamar is the President & Chief Business Officer of Knowledgehook, a leading Canadian educational technology company. His successes have been built on a foundation of senior strategy and operational roles within fortune 500 companies

  • Harry Selvarajan

    Harry is an operator and capital allocator in the Food / Restaurant, Financial Services, and the Franchising industries. Harry works closely owner-operators, helping them preserve what they've built, and maximize the value of their enterprises upon exit.

    Harry has held senior positions across top companies, including Group72 Capital, Nanda Hospitality Group, Waypoint Investment Partners, Tre'dish, Gluskin Sheff + Associates, and Barclays

  • Vinay Shandal

    Vinay Shandal leads Boston Consulting Group’s Principal Investors & Private Equity practice in Canada, and is the global leader of the firm’s sustainable finance and investing business.

    Vinay has helped leading pools of capital (pension, sovereign wealth, private equity, infrastructure, and real estate funds) across the globe on strategy, transactions, and portfolio value creation. He is a core member of BCG’s Centre for Canada’s Future

  • Katie Ortencio

    Katie has a wealth of experience in media and entertainment. As a former actor, she has a deep understanding of the industry and the ability to leverage her experiences to drive successful business strategies.

    She has built experience in marketing, e-commerce and strategy, and is pursuing a career in the legal field. Katie is passionate about building more WEIC investments in sports like dance, gymnastics and more

  • Neil Jain

    Neil Jain is the President & CEO of Soneil Investments and the Soneil Group of Companies. Neil in MBA (Rotman) and gained extensive experience with several world-class companies like Dream Global REIT, Apple and McKinsey

    Neil has extensive experience in investments analysis, acquisitions and dispositions, due diligence, financing and development

  • Bilal Cheema

    Bilal is a leader in public affairs, providing policy consultation, policy development, communication planning and strategy. Bilal has significant years of experience spanning bureaucratic, political and corporate environments.

    Bilal was also a federal Negotiator for Canada tasked to negotiate complex resource related elements of Treaties and Self Government with First Nations.

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