A premiere professional investment group for emerging sports rights & commercialization opportunities
WEIC Sports United one of the largest investors in emerging sports in North America. WEIC owns exclusive commercial rights in Canadian Cricket, and has already expanded in rights portfolio to Chess, Field Hockey and Competitive Dance. We are a group of investors and operators who realized that many sports lacking a “Men’s Major Pro League” behind it, lack the funding, business plan, and required infrastructure, to properly commercialize their sport.
We are experts at commercializing emerging sports that already have great fandom and grassroots participation. We find the right unit economics, sponsors/brand partners, and build a business plan that is worthy of securing capital for investment & infrastructure